Tennessee House Advances ELVIS Act: Protecting Musicians from AI Infringement

In an effort to protect musicians from exploitation by artificial intelligence (AI), the Tennessee House Banking and Consumer Affairs Subcommittee has passed a new bill known as the Ensuring Likeness Voice and Image Security Act (ELVIS). Introduced by Governor Bill Lee, ELVIS aims to prevent unethical use of AI, such as unauthorized usage of artists’ voice, image, and likeness. While primarily advocating for the state’s music community, ELVIS applies to all Tennessee residents and has received support from State Senate Majority Leader Jack Johnson and House Majority Leader William Lamberth. Nashville, known for its vibrant music industry, plays a significant role in the local economy, contributing billions of dollars annually. As a result, the implementation of the ELVIS Act holds great importance for the working population of Tennessee.

During the subcommittee meeting, Chrissy Metz, a singer and actress, along with Jamie Moore, a board member of the Nashville Songwriter Association, and Jessie Richard, the Senior Vice President for Public Policy of the Recording Industry Association of America (RIAA), provided testimonies. Moore expressed concerns about the rapid development of generative AI and its potential to disrupt the music industry. He emphasized the need to protect artists from AI-generated fake recordings that are released without authorization or compensation, describing such actions as theft. Moore emphasized that music is an integral part of the local culture and economy, and Tennessee is leading the way in protecting creators from exploitation.

The ELVIS Act seeks to update Tennessee law by explicitly including the term “voice,” ensuring that unauthorized AI-generated fake recordings can be legally challenged in the state. Richard, representing the RIAA, highlighted that the ELVIS Act applies to all residents of Tennessee, emphasizing the importance of protecting their voices and likenesses. This bill’s approval by the subcommittee follows the endorsement of a similar federal bill called the No AI Fraud Act, which received support from nearly 300 creatives, including Harvey Mason Jr., the CEO of the Recording Academy.

The ELVIS Act represents a significant step towards safeguarding musicians from potential abuse by AI technology in Tennessee. By addressing unauthorized AI-generated music, the bill recognizes the value of human creativity and the need to protect artists’ rights and livelihoods. With its rich music culture and thriving industry, Tennessee is at the forefront of championing creators and sending a message to the rest of the world about the importance of preserving the integrity of human-made music. The ELVIS Act serves as a modern update to existing legislation, emphasizing the state’s commitment to defending its artists and ensuring that their voices are protected in the age of AI.