Arianee Expands with L2 on Polygon for Luxury Brand Blockchain
2 min readArianee, a luxury brand blockchain infrastructure provider, has developed a new layer 2 on Polygon, a zero-knowledge proof-powered Chain Development Kit. This optimized layer 2 allows luxury brands and companies to create customizable and cost-effective digital passports and tokens for their products. Arianee exclusively builds on Ethereum Virtual Machine (EVM) to cater to scalable use cases. The company believes that building on layer 1 or even on Polygon’s mainnet can be challenging and risky in terms of operating seamlessly, universally, and with predictable costs. Arianee focuses on supporting brands that require precise control over efficiency in terms of costs and energy consumption. The native protocol token of Arianee will be used for payments within the Polygon CDK appchain, bridged to the Aria20 ERC-20 token on the Ethereum mainnet. The launch of the layer-2 appchain enables brands to launch and manage their own digital product passports and loyalty tokens. Arianee currently serves as the infrastructure provider for more than 40 luxury brands, including Breitling, Moncler, Yves Saint Laurent, and Lacoste. The luxury watch brands issue digital product passports on the protocol to provide blockchain-based proof of ownership for their owners. These digital passports are nonfungible tokens (NFTs) that offer utility for their real-world products and allow owners to interact with manufacturers for product repairs, warranties, insurance, and other services. Polygon’s CDK is expected to enhance scalability and performance through ZK-proof technology. Brands currently using Ethereum’s ERC-721 token standard can integrate their existing infrastructure into Arianee’s protocol using Polygon CDK. The new layer-2 functionality also provides dedicated block space for individual applications, reducing the impact on user experience during high network activity. Polygon’s scaling infrastructure reduces the operational costs associated with gas fees and smart contract execution. In February, Polygon released a Type 1 prover that enables ecosystem chains like optimistic rollups to unlock layer-2 functionality through zero-knowledge proofs (ZK-proofs) at almost zero cost.
I’m tired of hearing about blockchain and its supposed benefits. It’s all just hype and speculation.
Another layer to an already complex system? This is just going to make things more difficult and confusing.
Gas fees and smart contract execution costs are already too high, why would this new system be any different?
I don’t see how this is going to benefit luxury brands. It just seems like a waste of resources.
I don’t understand why luxury brands would need blockchain-based proof of ownership. It’s just unnecessary.